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Why Is a Puregreen Juice Bar Franchise Better Than Opening Your Juice Bar From Scratch?

Nov 9

Opening a juice bar is the perfect option for anyone who is passionate about health and becoming a small business owner. And never before was there a more opportune time to carve out a piece of the market, with the global obesity epidemic running rampant.

According to the CDC, a staggering 42% of the US population was overweight in 2018. More findings have shown that the average American SAD diet, high in sodium, refined sugars, and bad fats, is one of the greatest causes of obesity, death, and disability.

Never before have we seen an emphasis on healthy living, and people are starting to pay attention. Consumers are placing a premium on their health, and are looking for sustainable and holistic ways to improve their overall wellbeing.

This is where juice bars enter the stage, giving customers on the go ready access to quality superfoods. So you are passionate about the health of the community, with an entrepreneurial spirit? But instead of building your empire from the ground up, have you considered joining the Pure Green family?

An attractive element of joining a successful franchise is the simplicity of the tried and tested business model. A Pure Green juice bar franchise comes with countless benefits, but before we delve into the perks of a franchise, let’s take a quick look at the company’s history and pledge.

An attractive element of joining a successful franchise is the simplicity of the tried and tested business model. A Pure Green juice bar franchise comes with countless benefits, but before we delve into the perks of a franchise, let’s take a quick look at the company’s history and pledge.

WHO IS PURE GREEN?

This passionate and successful juice bar franchise was founded in 2014 by Ross Franklin. Truth be told, it started as a single store in New York before it blossomed into a national, omnichannel brand. Pure Green now has a presence in more than 30 States, with talks of global expansion.

Pure Green is on a mission to inspire and build healthier communities, and they understand that healthy food does not have to be unpalatable. Pure Green’s juices pack a powerful punch of tasty goodness combined with high levels of nutrition derived from superfoods.

The menu is handcrafted to boast tasty smoothies, bowls, cold-pressed juice, and shots. New York is one of the most competitive cities in the world, but Pure Green manages to hold on to its brand followers, and the cold-pressed juices especially can be seen in high-end hotels across America.

Good news to you as a potential juice bar owner - Pure Green is offering franchise options across America, and aims to own at least 50 stores. Buying into an established franchise allows first-time entrepreneurs the opportunity to familiarize themselves with all the moving parts involved in owning and operating a juice bar.

WHY CONSIDER PURE GREEN AS A FRANCHISE? 

Pure Green has a few distinct advantages over juice bar franchises;

Low Initial Investment

Compared to other juice and smoothie franchises, the initial capital layout of Pure Green is quite low. As the franchisee, you do not need to purchase the pricey equipment, which in turn lowers your start-up cost significantly. You can expect to pay a $30 000 franchise fee (per unit, of course), royalties of approximately 7% of your gross annual revenue, and a 2% fee, again on your gross revenue, for national marketing.

A third of the royalties and half of the franchise fee goes to the sub-franchisor in the area where you open your franchise. These sub-franchisors are responsible for driving the sales of your new juice bar. As you can see, the breakdown of the costs, and where it goes, are transparent.

A Well-Established and Recognized Brand

Evangelists of the Pure Green brand are loyal, and awareness around the company’s presence is high. As mentioned, Pure Green can be seen in over 30 states. An established brand, complete with a following of customers makes it that much easier to open a successful juice bar franchise.

Customers are Guests

Speaking of customers, Pure Green believes that every customer should be treated warmly and friendly, like a guest to your home. Staff are trained to engage with guests, with a prime focus on hospitality. The PGU - that's right, the Pure Green University - is there to teach team members and franchise partners about the core principles of hospitality, as well as the many benefits of superfoods. Armed with this knowledge, staff not only make customers feel right at home but can also educate clientele on nutrition.

Simple but Tasty Recipes

Naturally, smoothies and acai bowls are blended and are super easy to prepare. A smoothie or bowl can be made from scratch in under two minutes, and the simplistic recipes that only require a few ingredients are not only easy to replicate but help to keep your COGS (Cost of Goods Sold) relatively low.

As a general rule of thumb, a successful juice bar should strive to keep its COGS at 28% or less in comparison to gross revenue. Pure Green kept this in mind when the menus were selected.

Little to No Waste

The smoothie and bowl ingredients are frozen, and the powders used in smoothies have a long shelf life - they can last a few years. Naturally, waste will also affect your COGS, so you should strive to keep it as low as possible. The only waste that should arise from smoothies and bowls should be a result of the fresh toppings spoiling too soon.

As for the waste of cold-pressed juice, things can get tricky with other franchises that insist that cold-pressed juice should be manufactured on-site. This results not only in costly equipment like a hydraulic press but compliance with HACCP regulations as well.

To add insult to injury, the juices only have a maximum shelf life of three days. Inventory and space management also becomes an issue in this business model, resulting in larger operating space needed. On average, the waste from producing cold-pressed juice on-site yields about 25%.

To circumvent this hiccup, Pure Green offers a wholesale division that sells pre-manufactured cold-pressed juice directly to its franchisees. These juices have a longer shelf life - up to 60 days - which helps eliminate any needless waste.

PURE GREEN JUICE BAR FRANCHISE MODEL

The beauty of owning a Pure Green franchise is that you don’t need any experience, only passion for your trade and your customers. Hard technical skills can be taught and will be taught to you throw the extensive experience of a team of experts, but passion cannot be faked - it needs to be there from the start. 

As a franchise owner, you are part of a multi-faceted network geared specifically towards supporting their franchises. There are clear guidelines and requirements in place to ensure consistency across the brand. 

Therefore, all Pure Green’s branding, signage, lightboxes, and displays are uniform. When a guest visits the juice bar, they will receive the same level of service and quality product – whether they are visiting a juice and smoothie bar in New York or Texas. Franchisees need to succumb to the proven systems put into place by the franchisee, and not inject their own twist on their business. 

A Pure Green juice bar franchise model offers a ready-made menu of smoothies, bowls, and cold-pressed juices to take the guesswork out of creating one from scratch. These businesses are considered “cold-use” space by landlords, as there are no ovens or fryers, thus eliminating the need for ventilation – meaning that you skip on expensive capital outlays. 

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