The Sales Funnel For Effective Online Marketing
Since the beginning of time, sales funnels have been part of traditional marketing and business. However lately it seems to me that the subject of funnels being used to promote Internet business is appearing everywhere on the web.
People want to learn more about the marketing concept and how it can be utilized in their online business marketing strategies. Continue reading if you want to know more about the sales funnel to ensure Internet marketing success.
The Sales Funnel: What is it?
A marketing funnel isn't an actual funnel. The term, "funnel", is used to visualize and explain the entire process of selling. It is a wide opening for customers who are called "Unqualified Prospects" at the top, and a smaller opening for conversion sales at the bottom. This is a good comparison.
People that are "unqualified prospects" are at the top of the funnel. These are people who have never met with you, but might be interested in your product or services. After several sales and offers you'll have people who have purchased your product or service.
The efficiency of a lead generation funnel comes down to the fact that it permits you to monitor the potential buyers' behavior throughout the lengthy sales process. Utilizing the sales funnel to determine the amount of qualified prospects at every step, you will be able to determine how many potential customers are likely to become customers.
A sales funnel will aid you in determining the areas where your sales strategy fails or succeeds, or whether your campaign is not getting enough prospects. This information can help you decide what your primary focus should be and how you can maintain sales at the proper amount. It is used to monitor and manage the sales process of customers.
The Sales Funnel Top Front - End
The uppermost part of your sales funnel is going to be the most active part of your sales funnel and will require the most consistent testing. There are virtually no limits to your imagination or resources when it comes to front-end strategies.
The main objective of the front-end is going to be to draw potential customers and turn them into buyers later in the sales process.
The prospective client becomes "qualified" once they opt-in or subscribe to something that you offer. This is the stage of the sales funnel at which the prospective customer or "Unqualified prospect" becomes a qualified leads due to the actions they've taken which show they are sufficiently interested to buy your product.
For your front-end to be efficient, you need to bring specific traffic to your website blog, website or squeeze page. PPC adverts, articles marketing, PPC advertisements, social media like Google+, Twitter and Facebook, YouTube, banners and blogs, forum posting and content marketing are all great resources.
There are many methods to "qualify","qualify" the "Unqualified prospect". One of the most efficient methods is to use an online squeeze page, where you can offer something of value that is pertinent to your service or product which people can receive for free or drastically reduced price for the exchange of their email address and name. There are many products available, including newsletters, videos, emails, courses, eBooks, and related reports.
It is clear that the front-end is where people are attracted to your sales funnel. What about the back-end?
The Bottom of The Funnel: The Back-End
The bottom or back end of the funnel where major profit and sales are generated. This is typically the place where you sell your most expensive products. These would all be related to the same niche, but in a different format such as video, audio or live interaction.
The main difference between front and back-ends is in the type of client as well as the cost of the service or product being offered.
It's true that only a tiny percent, maybe 1 to 2 percent of the people who enter your front-end, will be able to make it into your back-end. This is due to a small few will invest a greater amount of money.
Products and services that are front-end may be priced at less than $100 but back-end products, services and products typically cost in the 100s and 1000s. This means that the bottom of the sales channel, also known as the back-end is the primary source of revenue.
As I said earlier the sales funnel could be as straightforward or complicated as your creativity or resources permit.
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